There are several rules that help to prevent, anticipate, consider the pitfalls of a long-term partnership.
If you are a middle-aged businessman or a representative of a small budget organization, you better not aim at a long advertising campaign, but work on the phone and directly on contact with a potential client. Your future loyal Partner on beneficial terms offered by you for each of the parties can become any permanent or potential client.
You may think that you know your client well, because you work with him for a long time and think that his business in business is transparent. But it is worth remembering that this is only from your side. It is necessary to thoroughly, but correctly study the business of your potential Partner in the global business, to inquire about his business reputation. How does he behave with his clients, how are things with the receipts of money and payment.
Not a small point. You should really assess your chances, position and role in the joint business. You are obligated, together with the future Partner, to clearly state on paper your plans.Such an illiterate approach leads to a disappointing result. You just exhaust your potential without starting work.
Why it is best?
You are not a lawyer and your task is not to draft agreements. You have found a client, and the management itself decides whether to enter into the Partnership or not.
The organization has enough money to pay a hired lawyer and conduct a lawsuit, because they have not competently approached the issue of cooperation and are now paying for it, and giving advice or warning against failures is not part of your duties.
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Any entrepreneur needs effective partnerships: only then can he effectively act within the framework of a fragment of a holistic production process.
Ideal is the situation when all entrepreneurs form a chain of partnerships relatively isolated from the general economic process.